|Since computer magazines began, people had been writing in complaining about the high cost of games and the huge profits being made by publishers. Amiga Format decided to publish a feature including a cost breakdown of games in AF57 (March 1994) on pages 24-27. The figures were supplied by Richard Hennerley, MD of Daze Marketing based on a £25.99 game:
Publisher figure breakdown:
£0.80 Disks (2 at 40p each)
£0.41 Box (including wrap)
£5.25 Gross Profit
The gross profit has to pay development costs, overheads, salaries, rents, taxes and help pay for games that flop!