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More random trivia
Since computer magazines began, people had been writing in complaining about the high cost of games and the huge profits being made by publishers. Amiga Format decided to publish a feature including a cost breakdown of games in AF57 (March 1994) on pages 24-27. The figures were supplied by Richard Hennerley, MD of Daze Marketing based on a £25.99 game:

£3.87 VAT
£7.74 Retailer
£4.43 Distributor
£9.95 Publisher

Publisher figure breakdown:

£0.80 Disks (2 at 40p each)
£0.41 Box (including wrap)
£0.35 Manual
£0.90 Marketing
£0.25 Reproduction
£1.99 Royalty
£5.25 Gross Profit

The gross profit has to pay development costs, overheads, salaries, rents, taxes and help pay for games that flop!

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